Dale, the founder and Managing Director of Pasifika Communications, has over 40 years of experience in video production, advertising, and communications in the Pacific. With a Bachelor of Arts from USC Film School in the US and a Master of Arts in Development Studies from USP, he crafts communication materials that ignite change and resonate with Pacific audiences. Under his guidance, Pasifika Communications sets the standard for excellence in creative and strategic communication throughout the Pacific Islands.

As General Manager, Natalia brings over 27 years of experience in the media production industry to her role. With a comprehensive background in all facets of the company’s operations, she oversees business development and client strategy to creative direction, production, and HR management. With her dynamic attitude and strong organisational skills, she thrives in this creative field and is passionate about it. She is also an ardent fitness enthusiast and is committed to promoting healthy well-being. She has implemented numerous health initiatives at the office, encouraging a healthier and more active lifestyle.

With over 25 years of unwavering service to the company, Sashi Chand serves as the dedicated Business Manager at Pasifika Communications. As a qualified accountant, her expertise lies in maintaining tight financial control over every aspect of the company while fostering growth and creativity within the team. Sashi’s effectiveness in managing finances and making sound business decisions has ensured the agency’s sustained success and its ability to thrive in the creative space. Her commitment to keeping the lights on allows us to flourish and continue delivering exceptional results year after year.

Maxine began her journey with Pasifika Communications as a Media Executive and quickly advanced to the role of Manager Commercial. During her impressive 12 year tenure at the company, Maxine has honed her creative skills and currently holds the position of Creative Manager. Her growth within the organisation is a testament to her dedication and passion for the creative field. Maxine’s proficiency in creative writing is evident as she crafts engaging and impactful scripts for video and television productions. As the Creative Manager, she oversees all creative endeavours, ensuring that the agency consistently delivers high-quality, innovative work. Maxine’s meticulous attention to detail and deep understanding of effective storytelling make her essential for driving the agency’s creative vision.

Julie has gained extensive experience over her 12 years at the company, primarily with non-commercial clients. Her impressive organisational skills are invaluable in managing campaigns for international clients including ADB, the World Bank, the EU and numerous United Nations agencies. Drawing upon her wealth of experience, Julie adeptly manages and executes comprehensive media campaigns. Her keen attention to detail and ability to navigate complex projects ensure seamless coordination and successful outcomes. Julie’s organisational skills allow her to effectively balance the diverse needs of international clients while achieving a high level of quality and professionalism.

With a career that began as a Digital Executive at Pasifika, Tera quickly demonstrated her impressive writing skills and “big picture” understanding. This led us to create the new position of Communication Specialist, to harness her many talents in the most effective way for our clients. Having been with Pasifika for nearly two years, Tera brings a fresh perspective to her role. Her deep understanding of digital platforms and her ability to develop comprehensive communication strategies enable her to effectively convey our clients’ messages to their target audiences. Tera’s knowledge and expertise are further supported by her Bachelor of Commerce degree, which provides her with a solid foundation in business and communication principles.

Su’e is a talented Digital Executive who has made a significant impact at Pasifika Communications since joining the company only a year ago. With a passion for all things digital, she contributes to the development and implementation of digital strategies for clients, helping them effectively navigate the ever-evolving digital landscape. Su’e utilises her expertise in various digital platforms using tools that optimise the online presence and engagement of our clients.

Leslie infuses every project with a fierce energy and a remarkable skill set. With a dedicated focus on commercial clients, Leslie guides them through the entire process, from conceptualisation to completion, ensuring that their products and services reach a broad audience in the most impactful and effective manner possible. Drawing on a wealth of experience and expertise, Leslie has been an invaluable asset to the company for six years. Her deep understanding of marketing strategies and her ability to think creatively enable her to develop innovative solutions that maximise client exposure and drive business growth.

Jade brings a remarkable level of energy and effort to every campaign she handles. With a focus on non-commercial clients, she is dedicated to helping them achieve their campaign goals and effectively deliver their messages. Whether through digital platforms or traditional channels, Jade leverages a diverse range of tools to ensure maximum impact and measurable success for her clients. During her 4 years with the company she has developed a deep understanding of the unique needs and challenges faced by non-commercial clients and uses her expertise to craft tailored campaigns that achieve desired outcomes.

With Adi’s famously friendly demeanour, she fosters strong relationships with a diverse range of clients. Having joined the company as a receptionist in 2017, Adi’s passion for the media industry quickly led her to evolve into the role of a Non-Commercial Media Executive in 2020. Since then, she has successfully managed a wide variety of clients, ensuring that deadlines are met and reports are prepared promptly. Adi’s commitment to maintaining open and constant communication with clients contributes to the agency’s ability to deliver outstanding results.

With a decade of experience, Ashika has established herself as the go-to person for campaign scheduling. She showcases her expertise by meticulously crafting strategic placement schedules for clients. Regardless of the chosen medium, her in-depth knowledge enables her to determine the most effective approach to reach specific target audiences. Ashika’s proficiency goes beyond scheduling; she also provides clients with a rationale behind each medium selection. This invaluable insight allows clients to understand the strategic reasoning behind their campaign’s placement, ensuring maximum impact and return on their investment.

Bringing her boundless energy into play, Ashley has been our Digital Content Creator for seven eventful years at Pasifika Communications. Her impressive output for our clients speaks volumes about her commitment and expertise in creating captivating digital content. As a Digital Content Creator, Ashley crafts engaging and compelling content across various digital platforms. She has a keen eye for detail and a creative mindset, allowing her to develop content that resonates with target audiences and drives desired outcomes.

Bernie’s talent shines through every project she undertakes. With an impressive tenure of 16 years at Pasifika, Bernie has become the go-to expert for non-commercial graphic design, providing exceptional design solutions that incorporate a unique Pacific flavour. Her ability to infuse Pacific cultural elements into her designs adds a distinct and authentic appeal. Bernie’s keen eye for aesthetics, attention to detail, and deep understanding of design principles ensure that her work not only looks visually stunning but also effectively communicates the desired message.

Simi has been an integral part of Pasifika Communications for an impressive 16 years. Simi brings a wealth of knowledge and creativity to every project he undertakes. His expertise extends across various design mediums, enabling him to deliver outstanding results in areas such as branding, print collateral, and digital assets.Throughout his tenure, Simi has consistently demonstrated his dedication to delivering exceptional design solutions. His ability to interpret client briefs and effectively translate concepts into captivating visuals has made him a valuable asset to the company.

With an impressive 14 years at Pasifika, Mere brings a wealth of creativity and experience to every project she undertakes. Her keen eye for detail, artistic flair, and strong understanding of design principles enable her to create visually stunning and memorable designs. Mere’s deep knowledge of branding, layout, and typography allows her to craft designs that effectively communicate clients’ messages and capture their unique brand identity. Her ability to adapt to different styles and industries, combined with her commitment to quality, has earned her a deserved reputation for excellence.

As our highly skilled Senior Video Editor, Wais utilises his technical proficiency and artistic vision to bring client projects to life. His keen eye for detail, storytelling abilities, and mastery of editing software enable him to create visually compelling and engaging videos. Wais’ deep understanding of cinematic techniques, pacing, and colour grading allows him to craft videos that evoke emotions and effectively communicate our clients’ messages. Throughout his time at Pasifika, Wais has consistently delivered high-quality video productions that exceed our clients’ expectations.

Hurstle is an extremely talented Videographer and Photographer who has been an invaluable member of Pasifika Communications since 2017. With his passion for visual storytelling and his keen eye for capturing special moments, Hurstle brings a unique perspective to every project he works on. As our Videographer/Photographer, Hurstle utilises his technical skills and creative vision to produce captivating visuals for clients. Whether it’s filming a corporate video, documenting an event, or capturing stunning photographs, Hurstle’s ability to capture the essence of the subject matter shines through in his work.

With a strong financial acumen and attention to detail, Sonam ensures the smooth operation of the company’s financial processes. As the Assistant Accountant, she plays a crucial role in managing the financial aspects of the business. She handles various accounting tasks, including bookkeeping, financial record maintenance and reconciliations. Sonam’s meticulous approach and analytical skills enable her to accurately process financial data, identify discrepancies, and assist in preparing accurate financial reports.