Our Story
We know the Pacific and its People
For over 30 years, we have provided our clients with creative work and proven solutions to communicate and connect with their audience.
Our team is our advantage. We have staff who are all at the top of their fields. They enable us to create, organise, and implement various communication solutions that are effective for Pacific people.
And what makes us stand out from the rest?
When we make a promise, we deliver.
The experience of our exceptional team makes all the difference.
Our Team

Dale Hermanson
Founder & Managing Director
Dale, the founder and Managing Director of Pasifika Communications, has over 50 years of experience in video production, advertising, and communications in the Pacific. With a Bachelor of Arts from USC Film School in the US and a Master of Arts in Development Studies from USP, he crafts communication materials that ignite change and resonate with Pacific audiences. Under his guidance, Pasifika Communications sets the standard for excellence in creative and strategic communication throughout the Pacific Islands.

Natalia Evans
General Manager & Director
Natalia brings more than three decades of distinguished experience in the media production industry. With deep expertise across every facet of the business, she leads with authority in business development and client strategy while guiding creative direction, production, and human resources. Known for her strategic mindset and exceptional organisational leadership, Natalia consistently drives excellence in fast-paced creative environments and remains deeply committed to the craft.

Sashi Chand
Business Manager & Director
With over 28 years of unwavering service to the company, Sashi Chand serves as the dedicated Business Manager at Pasifika Communications. As a qualified accountant, her expertise lies in maintaining tight financial control over every aspect of the company while fostering growth and creativity within the team. Sashi’s effectiveness in managing finances and making sound business decisions has ensured the agency’s sustained success and its ability to thrive in the creative space. Her commitment to keeping the lights on allows us to flourish and continue delivering exceptional results year after year.

Julie Bechu
Manager Media & Production
Julie has gained extensive experience over her 14 years at the company, primarily with non-commercial clients. Her impressive organisational skills are invaluable in managing campaigns for international clients including ADB, the World Bank, the EU and numerous United Nations agencies. Drawing upon her wealth of experience, Julie adeptly manages and executes comprehensive media campaigns. Her keen attention to detail and ability to navigate complex projects ensure seamless coordination and successful outcomes. Julie’s organisational skills allow her to effectively balance the diverse needs of international clients while achieving a high level of quality and professionalism.

Sonam lata
Manager accounts, Administration & HR
Sonam is a seasoned finance professional whose meticulous attention to detail and strong financial acumen ensure the seamless operation of Pasifika Communications’ financial processes. Over her 9-year tenure with the company, Sonam has progressed from an Accounts Assistant to her current role as Manager Accounts & Administration, a testament to her dedication and expertise. Sonam’s ability to manage complex financial operations with accuracy and professionalism has made her an invaluable member of the Pasifika team, helping to ensure the company’s financial health and stability.

Leslie Fisher
Senior Commercial Media Executive
Leslie infuses every project with a fierce energy and a remarkable skill set. With a dedicated focus on commercial clients, Leslie guides them through the entire process, from conceptualisation to completion, ensuring that their products and services reach a broad audience in the most impactful and effective manner possible. Drawing on a wealth of experience and expertise, Leslie has been an invaluable asset to the company for six years. Her deep understanding of marketing strategies and her ability to think creatively enable her to develop innovative solutions that maximise client exposure and drive business growth.

Jadelyn Barratt
Senior Non- Commercial Media Executive
Jade brings a remarkable level of energy and effort to every campaign she handles. With a focus on non-commercial clients, she is dedicated to helping them achieve their campaign goals and effectively deliver their messages. Whether through digital platforms or traditional channels, Jade leverages a diverse range of tools to ensure maximum impact and measurable success for her clients. During her 4 years with the company she has developed a deep understanding of the unique needs and challenges faced by non-commercial clients and uses her expertise to craft tailored campaigns that achieve desired outcomes.

Ashika Sharma
Media Executive & Scheduler
With a decade of experience, Ashika has established herself as the go-to person for campaign scheduling. She showcases her expertise by meticulously crafting strategic placement schedules for clients. Regardless of the chosen medium, her in-depth knowledge enables her to determine the most effective approach to reach specific target audiences. Ashika’s proficiency goes beyond scheduling; she also provides clients with a rationale behind each medium selection. This invaluable insight allows clients to understand the strategic reasoning behind their campaign’s placement, ensuring maximum impact and return on their investment.

Ashley Powell
DIGITAL CONTENT CREATOR
Bringing her boundless energy into play, Ashley has been our Digital Content Creator for ten eventful years at Pasifika Communications. Her impressive output for our clients speaks volumes about her commitment and expertise in creating captivating digital content. As a Digital Content Creator, Ashley crafts engaging and compelling content across various digital platforms. She has a keen eye for detail and a creative mindset, allowing her to develop content that resonates with target audiences and drives desired outcomes.

Su’e Wilson
Digital executive
Su’e is a talented Digital Executive who has made a significant impact at Pasifika Communications since joining the company. With a passion for all things digital, she contributes to the development and implementation of digital strategies for clients, helping them effectively navigate the ever-evolving digital landscape. Su’e utilises her expertise in various digital platforms, that optimise the online presence and engagement of our clients.

Melba nautu
Digital executive
Melba is a versatile and highly motivated professional whose academic achievements and passion for creativity have fueled her success at Pasifika Communications. Her strong educational foundation has equipped Melba with exceptional organizational and analytical skills, which have been instrumental in her professional growth. Melba’s highlighted her ability to seamlessly adapt to new roles and responsibilities. Her willingness to embrace challenges, paired with her quick learning capabilities, has significantly contributed to the department’s success.

Bernadette Mar
SENIOR GRAPHIC DESIGNER
As one of our seasoned Senior Graphic Artists, Bernie brings over a decade of creativity and expertise to Pasifika. Her ability to transform ideas into visually stunning designs has made her an invaluable asset to our team. Bernie excels in conceptualising and delivering unique, brand-aligned visuals that resonate with clients and their audiences. Her extensive experience with design software and her passion for innovative artistry ensure that every project she undertakes exceeds expectations. Over the years, Bernie has contributed significantly to Pasifika’s reputation for delivering exceptional creative solutions.

Mere Tagilala
SENIOR GRAPHIC DESIGNER
With over a decade of dedicated service at Pasifika, Mere has established herself as a dynamic and versatile Graphic Artist. Her talent for blending bold concepts with meticulous design execution has resulted in impactful visuals for a wide range of clients. Mere is known for her adaptability, whether designing for print, digital, or multimedia platforms. Her collaborative approach and attention to detail ensure that each project reflects the client’s vision while maintaining high artistic standards. Mere’s contributions continue to elevate Pasifika’s creative portfolio.

alisi matawalu
GRAPHIC DESIGNER
As the youngest addition to the team, Alisi brings fresh energy and a contemporary approach to graphic design. Her talent for merging bold concepts with precise execution has led to impactful visuals for a diverse range of clients. Known for her collaborative nature and attention to detail, Alisi ensures every project meets both creative and professional standards.

Waisale Tavatuilagi
SENIOR VIDEO EDITOR
As our highly skilled Senior Video Editor, Wais utilises his technical proficiency and artistic vision to bring client projects to life. His keen eye for detail, storytelling abilities, and mastery of editing software enable him to create visually compelling and engaging videos. Wais’ deep understanding of cinematic techniques, pacing, and colour grading allows him to craft videos that evoke emotions and effectively communicate our clients’ messages. Throughout his time at Pasifika, Wais has consistently delivered high-quality video productions that exceed our clients’ expectations.


















