To help launch a major new marketing campaign in Fiji, Pasifika worked closely with Anchor New Zealand’s (Fonterra) marketing team to develop a new TV commercial, photography, billboards and a social media campaign for several Pacific Island countries. We worked with an overseas production team to develop a professional quality TV commercial that would help launch the campaign. The resulting campaign made a huge splash in the milk market in Fiji and helped return Anchor to their top-seeded position.
Pasifika captured images that told Anchor’s brand ambassadors stories. We followed Tasa to Tonga, Mili to the gym and Igelese to the playground and piano.
Billboard and Press Ad Design
For the launch of the Goodness Feeds Greatness campaign, we took photos and made press ads and billboards that linked to the TVC for each brand ambassador.