Bluesky Branding

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The client is a Samoan telecommunications company operating in both Samoa and American Samoa. They wanted to revive their brand with a new TV Commercial, a jingle and other digital and traditional materials. Working with Igelese Ete and the “Pacific Voices”  (from “Moana” fame), Pasifika developed a multi vocal jingle with layers of Pacific rhythms and instruments. The jingle was provided in both Samoan and English. This jingle was adapted for the corporate TV commercial we developed, filmed on location in a lecture hall at the University of the South Pacific. Featuring both vocals and dance moves, the TV ad was well received in both Samoas.

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