The Ministry of Industry, Trade and Tourism wanted to promote the idea of buying Fiji-made products locally. They contracted Pasifika to photograph and design a series of billboards that shows the Fiji people who provide locally made and grown products. This also needed to show who would benefit when the public buys locally made or locally grown products. Pasifika had to take photos that would work equally as well in small publications as well as in large billboards. The billboards produced included factory workers, farmers, families and even students.