When the first wave of the COVID-19 pandemic hit in 2020, our team quickly put together a marketing strategy for Makan’s range of products to primarily focus on the COVID-19 pandemic.

Continuing with plans around their Klin Maid Multipurpose disinfectant and Mr Magic Handwash we realigned the core messages to push COVID-19 safety tips and encouraged followers to take precautionary measures.

The messages were designed in a way to push the antibacterial properties of the product to enable consumers to make more informed purchases.