Despite many previous campaigns that tried to encourage preparedness before a disaster, it was still an issue. Pasifika proposed a different tack. Breaking the campaign into three distinct phases – before, during and after a disaster – we first designed a catchy jingle to grab attention We then used radio as the driving medium, producing 18 radio ads in English, as well as in Hindi and iTaukei, to make preparedness more noticeable. We also produced three animated TV ads using the jingle, and 15 info-graphics that were used across various print media – brochure, poster and a contact card. These were rolled out at the beginning of the 2017 cyclone season.