Get Safe Online Pacific was a massive multi-media campaign targeting nine Pacific island countries. The campaign’s purpose was to raise awareness and change behaviour on issues of online safety and security. Featuring country-specific Facebook pages and both English and vernacular national websites as the primary resources, the campaign utilised a wide range of other communication tools to push users to these sites. These tools included podcasts, TV and radio talkback shows, radio ads, press releases, webinars, e-newsletters, posters and newspaper articles. The Pacific campaign was part of the global Get Safe Online organisation, headquartered in the UK.
More than 300 people joined in to the webinar to learn more about online safety.
As part of the Get Safe Online Pacific Campaign, we provided a series of photography services to support the campaign in nine Pacific Island countries. We identified talent from each of the nine countries to provide quality, relatable content to the target audiences. Images were takeoff them in various online situations – on a smart phone, on a tablet, on a desktop, sharing messages with friends, etc. Because travel was restricted due to the COVID-19 pandemic, we utilised talent from Fiji’s regional university and other regional organisations located in Fiji.