Our client was the Kiribati Adaptation Project III and the Public Utilities Board, who are helping i-Kiribati people come to terms with the effects of climate change, which are already changing this small atoll country. The project also helped launch a pilot water project where, for the first time, the public would have to pay for the water they used. Pasifika created an innovative campaign in both English and i-Kiribati languages. Using traditional media such as posters, stickers and signboards, Pasifika also created a music video with an original jingle, TV ads, social media posts, a series of documentaries and radio spots. The campaign was funded by The World Bank.

Kiribati 24/7 Water Music Video

Water is Life

24/7 Water TV Ad

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