To kickstart the new advertising campaign for Unilever’s OMO laundry detergent brand, we produced a quirky 30-sec TV commercial embracing the new tagline, “Dirt Is Good”. Pasifika developed the entire production from providing the creative concept, to scripting, shooting, editing, and post-production. The TV ad was filmed at multiple locations, working with talent of several ages to bring our vision to life. The ad shows that life can be enjoyed to its fullest potential when OMO takes care of the tough stains acquired en route. The resulting ad aired in Fiji promoting the powder detergent, and in the Maldives promoting the liquid variant.