Paradise Beverage Taste Testing

Paradise Beverages – Taste Testing Survey

To maximise their brand’s impact at a popular local rugby tournament, Paradise Beverages trusted Pasifika to capitalise on the event’s large attendance to strategically distribute Tribe and Joske samples while actively engaging with consumers. The sampling event aimed to gather valuable product feedback and foster high levels of consumer engagement through drink sampling and questionnaire feedback. With two experienced sampling teams, Pasifika managed all aspects of the exercise, including setup, consumer interactions, interviews and data collection. We compiled the sampling survey data into an extensive report that included consumer demographics, brand perception and identified valuable insights and growth opportunities for both brands.

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