For the second consecutive year of the Homecoming Concert in Fiji, Paradise Beverages engaged our team to support brand visibility for three of their alcohol brands across the event’s key sections: RumCo in the VVIP area, Fiji Gold as the lead sponsor in the VIP section, and Tribe in the General Admission section. A dedicated team of four was assigned to manage this initiative.

In the lead-up to the concert, we executed a series of scheduled promotional posts for each brand. During the three-day event, our team produced real-time content including reels, image posts, and live updates, ensuring that social channels remained current and that followers who could not attend were still able to experience the event online.

Despite the challenges of working in the well-known Nadi heat, our team thoroughly enjoyed being part of this amazing event.