Unilever Singapore enlisted the expertise of Pasifika Communications to spearhead and execute their highly anticipated OMO ‘Dirt Is Good’ Social Media Campaign. This exciting collaboration will span an extensive duration of 6 months, during which our team will be responsible for creating the Unilever Pacific page, conducting social media marketing and orchestrating the entire campaign. Our primary objective was to showcase the exceptional stain-removing power of OMO in a visually captivating manner.

Drawing upon our creative expertise, we crafted a captivating array of content consisting of image posts, attention-grabbing GIFs, compelling videos, and engaging slideshows. Each piece of content has been thoughtfully designed to feature eye-catching imagery, ensuring that the message of OMO’s fast and effortless stain removal is effectively conveyed to the audience. These visually appealing assets will serve as powerful tools to captivate viewers, creating an immersive experience that showcases the remarkable capabilities of OMO.

Through the ‘Dirt Is Good’ Social Media Campaign, we aim to ignite excitement and curiosity among the audience, compelling them to recognise OMO as the go-to solution for tackling stubborn stains. By leveraging the power of social media and leveraging Unilever’s brand presence, we will create an engaging and memorable campaign that reinforces the position of OMO as the ultimate stain fighter.