The second semester is typically a challenging term when it comes to new enrolments for universities. What posed even greater challenges were the COVID-19 restrictions that found students physically incapable of enrolling in face-to-face courses at the university. The goal of this two month communication campaign was to increase online admissions. USP Pacific’s TAFE program turned to Pasifika to design a comprehensive digital campaign. Using Google Ads, Facebook, Instagram and YouTube, we produced a series of videos, GIFs, Image Posts and Slideshows to deliver their messages.