To highlight the sponsorships of many of the major sports in Fiji, Vodafone tapped Pasifika to produce a series of dynamic and uplifting TV commercials. The goal was to highlight the passion of the fans in Fiji, and how their spirit drives the teams they cheer on. Apart from the three TV commercials produced, a series of posters and billboards were also created, all with the same goals.
The goal was to capture the passion and energy of Fiji fans when they watch the 7s team in action. Rather than try to capture scenes from an actual game, Pasifika recreated the scene with actors, makeup and better lighting.