Pasifika Communications was awarded the tender for Vodafone Play Phase 1 and 2. Vodafone Play is Vodafone Fiji’s first-ever online streaming app, and we were involved right from the beginning.

For the launch, our team handled everything, from designing the logo and crafting the signature app chime, to developing a full set of creative collaterals. This included the app’s look and feel, genre layouts, app collage, radio ads, launch TVC, print ads, billboards, merchandise (tote bags, water bottles, t-shirts, keychains), brochures, posters in multiple sizes, flyers, pull-up banners, launch invites, social media teasers, launch posts, wall banners, backdrops, FAQs, and website banners.

Phase 2 focused on post-launch activity. We managed all social media content throughout the campaign, produced additional print and billboard ads, created more radio ads, and developed a “How to Use the Vodafone Play App” TV commercial. We also handled influencer management during this phase.

Overall, the team was involved and were hands on with the two phases.