Walesi is the Fiji government platform developed to host all digital TV channels in the country. Working closely with the team who launched Walesi, Pasifika developed an entire communication campaign which involved developing a mascot, a new logo, branding guidelines, a series of TV ads and radio ads, as well as print materials. The initial TV campaign began with a teaser, followed by more explanatory TV ads that explained, little by little, how this new technology would work and how it would be rolled out to the general public.