To promote the 2022 Illegal, Unreported and Unregulated (IUU) Fishing report, Pasifika created an innovative communications campaign that launched and supported the report, which was then disseminated to the general public, funders, and stakeholders of our client – the World Wide Fund (WWF) Pacific. Our team designed an innovative 68-page report as well as a series of factsheets summarising each major theme. The campaign materials also included a newsletter and a short campaign on social media which featured posts on Facebook and Twitter.
To promote the 2022 Illegal, Unreported and Unregulated (IUU) Fishing report, Pasifika created a series of short videos featuring marine professionals who passionately discuss the key topics highlighted in the report. In this particular video, we explore the critical issue of bycatch and its significant impact on our oceans.