PB Research

We had the opportunity to assist and support Paradise Beverages with a market research project focused on beer consumption across several regions of Fiji. Over the course of three days, we facilitated group discussions consisting of six participants each. Sessions were held across multiple locations, including two groups in Lautoka, one in Ba, two in Nadi, and two in Suva.

A New Zealand–based agency led the research discussions, and it was a valuable experience collaborating with their team. The project allowed us not only to learn from their expertise but also to gain meaningful insights directly from local beer consumers.