Project Tag: Market Research
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PB Research
READ MORE: PB ResearchWe had the opportunity to assist and support Paradise Beverages with a market research project focused on beer consumption across several regions of Fiji. Over the course of three days, we facilitated group discussions consisting of six participants each. Sessions were held across multiple locations, including two groups in Lautoka, one in Ba, two in…
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Pasifika x Kantar: Understanding Consumer Preferences for Coca-Cola Zero & Diet Coke
READ MORE: Pasifika x Kantar: Understanding Consumer Preferences for Coca-Cola Zero & Diet CokePasifika Communications partnered with Kantar, the world’s leading marketing data and analytics business, to conduct a focus group discussion for Coca-Cola Global for its customers Fiji. As Kantar’s field company in Fiji, Pasifika Communications played a key role in gathering insights into consumer preferences for Coke Zero. Our responsibilities included: Our expertise in audience engagement…
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Paradise Beverages RTD Sensory
READ MORE: Paradise Beverages RTD SensoryWe conducted a 3-part sensory journey for Paradise Beverages to gather consumer insights on the Joskes Brew alcohol beverage.