Pasifika Communications partnered with Kantar, the world’s leading marketing data and analytics business, to conduct a focus group discussion for Coca-Cola Global for its customers  Fiji. As Kantar’s field company in Fiji, Pasifika Communications played a key role in gathering insights into consumer preferences for Coke Zero.

Our responsibilities included:

• Recruitment & Screening: Identifying and categorizing 60 participants based on age and ethnicity.
• Structured Grouping: Dividing participants into 10 focus groups of 6 people each.
• Seamless Execution: Supporting two moderators from New Zealand in conducting discussions.

Our expertise in audience engagement and research logistics ensured a smooth and impactful study, reinforcing our commitment to high-quality fieldwork and data collection.