Project Tag: Data Collection
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Pasifika x Kantar: Understanding Consumer Preferences for Coca-Cola Zero & Diet Coke
READ MORE: Pasifika x Kantar: Understanding Consumer Preferences for Coca-Cola Zero & Diet CokePasifika Communications partnered with Kantar, the world’s leading marketing data and analytics business, to conduct a focus group discussion for Coca-Cola Global for its customers Fiji. As Kantar’s field company in Fiji, Pasifika Communications played a key role in gathering insights into consumer preferences for Coke Zero. Our responsibilities included: Our expertise in audience engagement…