We explored the world of refreshment with Paradise Beverages, embarking on a 3-part sensory journey to gather invaluable consumer insights on the Joskes Brew alcohol beverage.

We initiated this sensory adventure with a one-week online survey, reaching out to the general public (ages 18 and above). Our goal was clear: to assess how Joskes Brew stands out in the competitive RTD market, covering aspects like taste, texture, and overall performance. We received a remarkable response from a total of 822 unique respondents who shared their thoughts.

We then conducted a physical sensory evaluation and hosted focus group discussions, where 50 selected participants, who were active consumers of RTDs, immersed themselves in the products, offering deeper insights into their preferences. The focus group discussions were carried out in groups of 5.

Curious to discover how we can take your products and brands to the next level? Contact us today, and let’s make it happen.